KOMUNIKASI KOMUNITAS WARGA TEGALSARI DALAM HAL KESEHATAN, KEBERSIHAN, TEKNOLOGI DAN IDENTITAS KAMPUNG
(1) Universitas Kristen Petra
(2) Universitas Kristen Petra
(*) Corresponding Author
Abstract
Corporate social responsibilty has been deemed as the epitome of corporation’s responsibility towards its society. In the realm of public relations, the practitioners performed the duty of creating and implementing CSR initiative. As an exercise for PR skills, the students of communication science Petra Christian University in cooperation with Habitat for Humanity, created CSR initiative. The location was Tegalsari District, Surabaya. They targeted the settlers there, especially school children, youth and the housewives of the neighborhood. The theme of the programs were health, clean environment, internet-based technology, and neighborhood identity. The programs spanned for 6 weeks, in which time the university students mingled with the people of the kampung and performed their each programs to different target.
Full Text:
PDFReferences
Ardianto, E., & Machfudz, D. M. (2011). Efek kedermawanan pebisnis dan CSR. Jakarta: PT. Elex
Media Komputindo.
Broom, G. M. (2009). Cutlip & Center's Effective Public Relations (10th ed.). New Jersey: Pearson
Education.
Elkington, J. (1997). Cannibal with forks. Oxford: Capstone
Hadi, N. (2011). Corporate Social Responsibility. Yogyakarta: Graha Ilmu.
Solihin, I. (2009). Corporate Social Responsibility: from charity to sustainability. Jakarta: Penerbit
Salemba Empat.
Wibisono, Y (2007). Membedah Konsep & Aplikasi CSR. Gresik: Fascho Publishing
Refbacks
- There are currently no refbacks.
©All right reserved 2018. Petra Community Service